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Directus "To lead or guide"

the-princes-trust.jpgRosemary Morrison is a specialist in business training and mentoring for start-up & growth businesses and also delivers career development workshops.

Rosemary's Goals 

  • To use the theory, (but put it into practice), the tools & the techniques to assist SMEs in NI to be sustainable & grow

  • To prepare NI's future workforce to a standard expected by their future employers through skills and business knowledge training and the development of personal attributes and attitude

Rosemary's Background in Training & Mentoring 

Rosemary has been delivering training & mentoring to owners of SMEs since Directus was established through various business start-up & growth programmes working with Local Enterprise Agencies, charities and other organisations.

Her clients have included East Belfast Enterprise, Down Business Centre, Ormeau Enterprises, Advantage NI, YENI, Women in Business NI and many others.  She has delivered training to literally thousands of potential & established entrepreneurs across a broad range of topics including marketing & finance, legal & operations, money management and more.

Her approach?

Rosemary says:


There is rarely a major task undertaken in your lifetime that you don’t plan for…buying a house, getting married, moving abroad, even going on holiday, however I am sometimes astonished by the number of businesses already in operation or start-ups that don’t have a business plan or, if they do, they never refer to it!

It is important to remember that your business plan is your 'road map' in regard to which direction to drive the business and without pre-planning your journey can be fraught.

Reviewing the map along the way is of course the key in arriving where you want to be!"

Subcontracted to Young Enterprise Northern Ireland (YENI) since 2002,  Rosemary has been involved in the development of training materials as well as training delivery, providing practical seminars and workshops covering a range of Young Enterprise programmes. These provide Northern Ireland’s young talent with the opportunity of exploring all types of careers including the option of becoming self-employed.

As a mentor for the Women into Business Programme, (managed by Women in Business NI), and for clients considering self-employment Rosemary offers 1-1 and on-line mentoring providing a valuable sounding board for new and established entrepreneurs and provision of action plans assisting businesses to launch or grow.

Rosemary's comprehensive experience has enabled her to work with Belfast City Council delivering the Accelerator and Aiming for Growth programmes as well as the Tradelinks Programme  for LEAs and The "Boost" Programme (Career Development) and "Bootcamp" for Advantage Northern Ireland.

Rosemary has also developed training materials and delivered the "Virtual Secretary" Programme, "Train to Trade", and "Learn to Earn: for East Belfast Enterprise (EBE) and completed the role of Sales & Support Mentor and has also worked in conjunction with Queens’s University Belfast & Ormeau Business Park to deliver their “Exploring Enterprise” programmes (3 successive series of programmes) to assist her clients gain CCEA accreditation in "Understanding Business Enterprise.

Rosemary has also been integral in the growth of Social Enterprises through the provision of mentoring, training & operational planning.